About Keri Analytics

Harness your DataBusinessFuture

Keri Analytics has been formed to address the very real issues being experienced in large parts of the market right now; the need to properly harness the ever-increasing amount of data that businesses are finding in their environments.

Unleash full potential

With this in mind, we are keen to assist clients with their very specific issues and make a real impact in their operations, in terms of both efficiency and profit.

The maxim, ‘You get what you measure’ drives accurate reporting in real-time allowing our clients to make the necessary adjustments to ensure optimal business performance.

We have put together a top team of professional business and technical experts to provide clients with best-in-class assistance:

Our Team

Dale Co-Founder

Dale is a seasoned business professional having been CEO of BT in Saudi Arabia and an operations director at Cisco Systems and Juniper Networks.  He has a first-class honours degree in electronic systems and an MBA from Henley.  He holds the MBE for his service in the first Gulf war.

Callum Co-Founder

Callum is a results-driven data professional with a proven track record of delivering impactful insights. His experience spans leading complex data projects, developing robust reporting solutions, and driving strategic decision-making across various sectors. Callum excels in transforming raw data into actionable intelligence, utilising a wide range of analytical tools and technologies. Previous experience includes leading major transformation projects at Manchester Airport Group and producing insights to spearhead a Department of Homeland Security campaign. With a strong academic background in Data Science and Mathematics, complemented by a period as a professional athlete, Callum brings a unique blend of analytical rigor, leadership, and a disciplined approach to Keri Analytics, ensuring clients receive data-driven solutions that deliver tangible results.

Ed CTO

Ed is an experienced Data Architect with over three decades of expertise in enterprise data management, data architecture, and analytics. He has a strong background in delivering enterprise-level data solutions across various industries, including pharmaceuticals, aviation, and finance. Previously, he has successfully led data transformation projects at MAG, Syngenta, AstraZeneca and United Utilities, where he developed and implemented robust data strategies, integrated complex data systems, and delivered and enhanced analytics and reporting capabilities. Ed’s technical proficiency spans a wide range of platforms and tools, including AWS, Azure, and Snowflake, making him a key player in driving data-driven decision-making within organizations

Help Center

Answers to your analytics questions

A solid data landscape enables you to make informed decisions based on reliable outputs, leading to improved operational efficiency, cost savings, and higher revenue. By identifying trends, customer behaviours, and performance gaps, data allows you to make strategic and operational decisions that positively impact your bottom line.